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Plan Contents

Executive Summary

Introduction

Chapter 1
Bikeway Network

Chapter 2
Bicycle-friendly Streets

Chapter 3
Bike Parking

Chapter 4
Transit

Chapter 5
Education

Chapter 6
Marketing and
Health Promotion

Chapter 7
Law Enforcement
and Crash Analysis

Chapter 8
Bicycle Messengers

Conclusion

Credits

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MBAC

Chapter 6

Objective Four:
Market the benefits of bicycling to specific destinations.

Strategies

4.1 Continue the Bike to Campus program to encourage bicycling to colleges and universities. College and university students are more likely to bicycle because they tend to be in better physical condition than the general population, are less likely to own automobiles, have casual dress codes, and often live near campus. Partner with colleges and universities for information on bicycling, including maps of the bikeways near campus, to be widely distributed, particularly in orientation packages. Focus efforts on new students, since they are more receptive to changing their transportation habits.
4.1.1 Performance Measure: Stage the Bike to Campus program on an annual basis at 5 – 10 colleges and universities, beginning in 2007.
4.1.2 Best Practice: Chicago, IL
   
4.2 Establish an annual Bicycle Commuter Challenge to encourage more people to bicycle to work. Encouraging employees to commute by bicycle benefits the employer, given the increased productivity and reduced health care costs when employees are fit. Train “coaches” at participating workplaces to recruit fellow employees to participate. Distribute publications, provide incentives to participate, and stage workplace education sessions. Survey the participants and workplaces, to determine how to make the event more successful. Track participation to determine air quality benefits. Stage the Bicycle Commuter Challenge as a key event of the annual Bike Chicago festival.
4.2.1 Performance Measures: 5000 participants in 2008; increasing to 10,000 by 2010. Prepare an annual report with recommendations to improve the program, beginning in 2008.
4.2.2 Best Practices: Victoria, B.C., Greater Victoria Bike to Work Society; Toronto, ON, Bicycle User Group Network; Montreal, QC, Operation Bike-to-Work; Fort Collins, CO, Commuter Bicycle Coach program
   
4.3 Pilot a Bike to the Park campaign to encourage bicycling to Chicago’s parks and park events. Target the campaign to children and young adults since they bicycle more to parks and park events. Integrate campaign into the Chicago Park District’s programming and promotions.
4.3.1 Performance Measure: Pilot a Bike to the Park campaign by 2008.
4.3.2 Best Practice: York, England, How Far Will You Go? campaign
   
4.4 Stage a Shop by Bike campaign. Educate bicyclists about the advantages and ease of shopping by bike. Educate merchants on the advantages of attracting and accommodating bicycle-riding customers and staff. Partner with retailers, merchant associations, and chambers of commerce.
4.4.1 Performance Measure: Stage a Shop by Bike campaign by 2010.
4.4.2 Best Practices: Chicago, IL; Forest Park, IL
   
4.5 Expand the Safe Routes to School program. (See Chapter 5: Education; Strategy 2.4.)
   
4.6 Promote the Bike to Transit option. (See Chapter 4: Transit; Objective 5.)

Possible Funding

Federal and state transportation programs including the Congestion Mitigation and Air Quality Improvement Program and Surface Transportation Program; Conserve by Bicycling Program; Bikes Belong Coalition; Chicago Department of Transportation; Mayor’s Office of Special Events; Chicago Park District; Chicago universities; participating businesses, agencies, and institutions.

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4.6


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