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Plan Contents

Executive Summary

Introduction

Chapter 1
Bikeway Network

Chapter 2
Bicycle-friendly Streets

Chapter 3
Bike Parking

Chapter 4
Transit

Chapter 5
Education

Chapter 6
Marketing and
Health Promotion

Chapter 7
Law Enforcement
and Crash Analysis

Chapter 8
Bicycle Messengers

Conclusion

Credits

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MBAC

Chapter 6

Objective three:
Market bicycling as an alternative to automobile trips to target groups.

Strategies

3.1 Increase the use of bicycles on the job by city agencies and departments. Using bicycles instead of automobiles is considerably cheaper and often more effective. Bicycles can be more effective for police enforcement wherever there is considerable traffic congestion (e.g., the Loop) and at locations difficult to patrol by motor vehicle (e.g., the Lakefront Trail). Paramedics on bicycles in Orlando, for example, can navigate downtown crowds and traffic faster than rescue trucks. Prioritize adding bicycles to the city’s fleet whenever replacing or upgrading motor vehicles.
3.1.1 Performance Measure: Increase the number of bicycles in the city’s vehicle fleet by 5 – 10 percent per year, beginning in 2006.
3.1.2 Best Practices: Los Angeles Police Department, CA; City of London Police, England; Orlando, FL; Vancouver, B.C.
   
3.2 Pilot an individualized marketing campaign to people receptive to replacing automobile trips with bicycling, walking, transit, and carpooling. This cost-effective social marketing program identifies people receptive to changing the way they travel and then provides them with personalized information about their preferred option(s). Partner with the CTA, Regional Transit Authority (RTA), and other appropriate agencies and groups. Expand and improve campaign based on the results of the pilot.
3.2.1 Performance Measure: Pilot an individualized marketing campaign by 2007.
3.2.2 Best Practices: Perth, Australia, TravelSmart; Portland, OR, TravelSmart; Seattle, WA, Way to Go, Seattle!; London, England, TravelOptions
   
3.3 Promote bicycling to target populations and groups that would most benefit from increased bicycling. Populations more likely to bicycle include young adults between 18 and 44,4 people living near the Lakefront Trail and/or bike lanes, residents of congested neighborhoods with limited automobile parking, and recreational bicyclists who might be encouraged to bicycle for other purposes. Women and people of diverse ethnicities may particularly benefit from increased bicycling. Customize the promotions to meet the needs of specific groups. Determine the most effective messages (e.g., personal health benefits, enjoyment). Focus on short trips, under 5 miles, where bicycling is an especially viable mode of transportation. Track changes to determine the effectiveness of the promotions. If successful, expand initiative.
3.3.1 Performance Measure: Promote bicycling to 3 target populations and groups by 2008.
3.3.2 Best Practice: Perth, Australia, Cycle Instead campaign

Possible Funding

Federal and state transportation programs including the Congestion Mitigation and Air Quality Improvement Program and Surface Transportation Program; Conserve by Bicycling Program; Federal Transit Administration; Regional Transportation Authority, including the Regional Technical Assistance Program; Chicago Transit Authority; Metra; City of Chicago; Bikes Belong Coalition; local foundations; cost savings from lower vehicle fleet purchasing and operating costs.

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