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Plan Contents

Executive Summary

Introduction

Chapter 1
Bikeway Network

Chapter 2
Bicycle-friendly Streets

Chapter 3
Bike Parking

Chapter 4
Transit

Chapter 5
Education

Chapter 6
Marketing and
Health Promotion

Chapter 7
Law Enforcement
and Crash Analysis

Chapter 8
Bicycle Messengers

Conclusion

Credits

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MBAC

Chapter 6

Objective Two:
Stage cost-effective events and programs to encourage bicycling.

Strategies

2.1 Support the events and programs of groups promoting bicycling. Supporting non-profit groups is a cost-effective way to reach people interested in bicycling. Potential groups include the Chicagoland Bicycle Federation, Chicago Cycling Club, Major Taylor Bicycling Society, university bicycling groups, Cycling Sisters, Working Bikes Cooperative, and Chicago Bike Winter.
2.1.1 Performance Measure: Publicize significant local bicycle events, programs, and non-profit groups in appropriate city Web sites and publications, beginning in 2006.
   
2.2 Encourage fitness centers to provide showers and lockers to bicyclists. Lack of showers discourages many people from bicycling to work. Encourage fitness centers to provide shower and locker services at discounted rates and on an ongoing basis. Publicize in the Bike Chicago booklet and on the Bicycle Program’s Web site. Monitor use.
2.2.1 Performance Measures: Establish shower and locker services for bicyclists at 5 new fitness centers in 2005, increasing to 10 – 15 new fitness centers by 2008.
2.2.2 Best Practices: Portland, OR, Bike Central; Chicago, IL (during the Bike Chicago festival)
   
2.3 Expand the annual Bike Chicago festival. This 3 month festival currently has 125 events and 40,000 participants. Partner with new organizations and businesses to stage more events and increase sponsorship. Increase media coverage and involvement. Focus on events that attract many people or encourage occasional bicyclists to ride more frequently.
2.3.1 Performance Measures: Expand festival to 4 months in 2006. Increase participation and media coverage by 10 – 15 percent per year, beginning in 2006. Submit an annual report with recommendations to the Mayor’s Bicycle Advisory Council, beginning in 2006.
   
2.4 Publicize the availability of new or improved trails to nearby residents. Advise residents within one mile of the trails of their recreational and transportation opportunities. Distribute maps showing how to access the trails and where they go. Stage ribbon-cutting ceremonies, trail rides, and other events to publicize trail openings. Partner with local aldermen and community groups.
2.4.1 Performance Measures: Distribute promotional material to nearby residents, stage ribbon-cutting ceremonies, and organize rides along new or improved trails within 1 month of trail completion, beginning in 2006.
2.4.2 Best Practice: Portland, OR
   
2.5 Establish a mini-grant program to support community efforts that encourage bicycling, particularly to infrequent cyclists. Support bicycle groups, wellness centers, schools, and other not-for-profit organizations. If successful, expand initiative.
2.5.1 Performance Measures: Obtain foundation and/or private sector funding by 2007. Award 5 mini-grants (under $2,500) annually, beginning in 2008, increasing to a minimum of 10 mini-grants annually by 2010.
2.5.2 Best Practices: Perth, Australia, Cycle Instead Sponsorship Program; San Francisco Bicycle Coalition, CA; Philadelphia, PA, Bicycle Education Enhancement Program (BEEP); Chicago, IL, Bike to Campus mini-grant program; London, England, Cycle London Promotion Partnership community grant program
   
2.6 Pilot a car-free day. Fifteen hundred cities in 40 countries staged “car-free” days in 2004 to encourage people to use transit, bicycle, walk, and telecommute. If successful, expand initiative. Consider staging a “Car-free Challenge,” encouraging people to leave their automobiles at home or reducing usage.
2.6.1 Performance Measures: Pilot a car-free day by 2010. Survey the riders and participating city agencies within 2 months of the event completion, to determine how to make the event more successful.
2.6.2 Best Practices: Bogotá, Colombia; Montreal, PQ; Madison, WI

Possible Funding

Federal and state transportation programs including the Congestion Mitigation and Air Quality Improvement Program, Surface Transportation Program, and federal traffic safety (Section 402) funds; Bikes Belong Coalition; local bicycle industry and retailers; local foundations; Mayor’s Office of Special Events; Chicago Department of Transportation; Bike Chicago partners and sponsors; fitness centers; Chicagoland Bicycle Federation; Regional Transportation Authority; Chicago Transit Authority; Metra; Chicago Park District.

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2.6


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