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Plan Contents

Executive Summary

Introduction

Chapter 1
Bikeway Network

Chapter 2
Bicycle-friendly Streets

Chapter 3
Bike Parking

Chapter 4
Transit

Chapter 5
Education

Chapter 6
Marketing and
Health Promotion

Chapter 7
Law Enforcement
and Crash Analysis

Chapter 8
Bicycle Messengers

Conclusion

Credits

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MBAC

Chapter 5

Objective Seven:
Determine the effectiveness of the education and marketing initiatives
in this plan.

Strategies

7.1 Survey target audiences to measure changes in behaviors and beliefs. This will quantify the effectiveness of the education and marketing strategies in this plan.
7.1.1 Performance Measures: Survey every 2 years, beginning in 2007. Publish results within 6 months of completion.
   
7.2 Adapt and deliver the survey to measure the effectiveness of individual programs. Measuring the effectiveness of particularly important strategies will require a more detailed response than may be possible with a biennial survey. Adapting the survey will allow data collection to be more consistent.
7.2.2 Performance Measure: Measure the effectiveness of specific individual programs, beginning in 2007.

Possible Funding

Federal and state transportation programs including the Congestion Mitigation and Air Quality Improvement Program, Surface Transportation Program, and Illinois Transportation Enhancement Program; Chicago Department of Transportation.

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6.2


6.2


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