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Regularly update and reprint the Chicago Department of Transportation’s bicycle publications. Ensure that the following publications are current and readily available:
|5.1.1||Performance Measure: Monitor inventory and needs twice a year, updating and reprinting publications whenever necessary, beginning in 2005.|
|5.2||Produce Spanish-language versions of appropriate Chicago Department of Transportation bicycle publications. Language specific campaigns and materials should be integrated into the specific programs requiring non-English language materials.|
|5.2.1||Performance Measures: Identify priority publications to produce in Spanish in 2006; produce first publication in 2007.|
|5.3||Identify needs for new publications and produce them in a timely manner. Determine, after reviewing the Bike 2015 Plan and publications from other bicycle programs, priority publications to produce.|
|5.3.1||Performance Measures: Identify priority publications to produce in 2006; produce first publication by 2007.|
|5.4||Arrange for bicycle information to be reprinted and/or distributed by partner agencies, utility companies, and the private sector. Examples include private sector printing of the Chicago Bike Map, inserts with utility bills, universities printing their campus bike map, identifying trail locations on the CTA’s Bus and Rail Map, and distributing publications to local bike stores.|
|5.4.1||Performance Measures: Continue distributing publications to bicycle stores. Develop 3 – 5 distribution partnerships in 2006.|
|5.4.2||Best Practices: Chicago, IL; Portland, OR|
Improve the Bicycle Program’s Web site, www.ChicagoBikes.org, providing comprehensive information to current and potential bicyclists. Add the features recommended in the Bike 2015 Plan. Post all city bicycle publications. Market the site to increase usage (e.g., search engine optimization, keyword placement in metatags, linking to other popular sites).
|5.5.1||Performance Measures: Improve and market Web site in 2006. Increase the number of Web site visits by 10 – 20 percent per year, beginning in 2007.|
|5.6||Develop and widely distribute a new Lakefront Trail map. (See Chapter 1: Bikeway Network; Strategy 5.1)|
Federal and state transportation programs including the Congestion Mitigation and Air Quality Improvement Program, Surface Transportation Program, Illinois Transportation Enhancement Program, and federal traffic safety (Section 402) funds; Chicago Department of Transportation; Chicago Park District; Chicago media outlets; utility companies; public health agencies; private sector.
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