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Plan Contents

Executive Summary

Introduction

Chapter 1
Bikeway Network

Chapter 2
Bicycle-friendly Streets

Chapter 3
Bike Parking

Chapter 4
Transit

Chapter 5
Education

Chapter 6
Marketing and
Health Promotion

Chapter 7
Law Enforcement
and Crash Analysis

Chapter 8
Bicycle Messengers

Conclusion

Credits

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MBAC

Chapter 5

Objective Three:
Establish partnerships to deliver bicycle information more effectively and at a lower cost.

Strategies

3.1 Partner with local media outlets to educate people about bicycling. Large audiences can be reached through the media, with relatively little effort and cost. Refer to Strategies 1.2, 1.3, and 6.2 for themes.
3.1.1 Performance Measure: Issue 3 – 5 press releases per year, beginning in 2005.
3.1.2 Best Practices: Portland, OR, Decide to Ride campaign; Perth, Australia, Cycle Instead program
   
3.2 Continue to support campaigns to increase bicycle helmet use. Head injuries are the leading cause of bicycle-related deaths. Wearing bicycle helmets is the most effective way to reduce head injuries and deaths from bicycling. Encourage health care organizations, pediatricians, and bicycle retailers to promote bicycle helmets. Require city staff using bicycles during their workday to wear helmets.
3.2.1 Performance Measure: Continue featuring a helmet sale during the annual Bike Chicago promotion.
3.2.2 Best Practices: Spokane, WA, Head Smart campaign; Missoula, MT; Madison, WI
   
3.3 Encourage the Secretary of State’s Office to include more “Share the Road” content in their publications, curricula, examinations, and mailings. This focus is important because the Secretary of State’s Office is the primary source for motorists learning about sharing the road with bicyclists.
3.3.1 Performance Measure: Request to include more “Share the Road” content in the Secretary of State’s materials submitted in 2006.
   
3.4 Broadcast a television series on bicycling. Television is a powerful public education tool reaching large audiences relatively little effort and cost. Broadcast a television series, perhaps on Chicago’s cable channel, focusing on the benefits of bicycling, choosing bicycles and equipment, tips for riding safety, and using Chicago’s bikeway network.
3.4.1 Performance Measure: Broadcast a television series on bicycling by 2008.
3.4.2 Best Practices: Quebec, Radio-Canada television series on bicycling; New York, NY, bike TV
   
3.5 Integrate bicycle skills training into appropriate school curricula. Physical education and health curricula should include training on how to bicycle predictably in traffic and the health benefits of bicycling. Implement in conjunction with Strategy 2.4.
3.5.1 Performance Measure: Incorporate bicycle skills training into appropriate school curricula by 2008.
3.5.2 Best Practice: Florida Department of Transportation, Traffic and Bicycle Safety Education program

Possible Funding

Federal traffic safety (Section 402) funds; City of Chicago; Chicago Public Schools; Secretary of State’s Office; Chicago media outlets; bicycle helmet retailers; public health agencies; health management organizations (HMOs); private foundations; private sector.

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3.2

 

 

 

 

 


3.4


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