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Plan Contents

Executive Summary

Introduction

Chapter 1
Bikeway Network

Chapter 2
Bicycle-friendly Streets

Chapter 3
Bike Parking

Chapter 4
Transit

Chapter 5
Education

Chapter 6
Marketing and
Health Promotion

Chapter 7
Law Enforcement
and Crash Analysis

Chapter 8
Bicycle Messengers

Conclusion

Credits

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MBAC

Chapter 5

Objective One:
Educate motorists and bicyclists to share the road.

Strategies

1.1 Expand the Bicycling Ambassadors program to educate more bicyclists and motorists about safe and responsible road use. The Bicycling Ambassadors promote bicycling safety to all road users: bicyclists, motorists, and pedestrians. They appear at events year-round, especially between May and September. In 2005, the Ambassadors taught 32,000 people at 325 events.
1.1.1 Performance Measures: Expand Bicycling Ambassador program staffing and scheduling so there is direct contact with 35,000 people per year in 2006 and 40,000 people by 2008.
1.1.2 Best Practice: Toronto, ON, Cycling Ambassadors program
   
1.2 Educate motorists to share the road with bicyclists. Motor vehicles are involved in 90 to 92 percent of bicyclist deaths.2 Target motorist behaviors that commonly endanger bicyclists, including failure to yield to bicyclists, speeding, passing too closely, and opening car doors into a bicyclist’s path. Educate motorists on bicyclists’ rights and responsibilities. Integrate more “Share the Road” material into driver education materials (refer to Strategy 3.3). Coordinate with enforcement efforts (see Chapter 7: Law Enforcement and Crash Analysis; Strategy 3.3).
1.2.1 Performance Measures: Publicize motorist behaviors that commonly endanger bicyclists, beginning in 2007. Stage an annual “Share the Road” campaign, beginning in 2008.
1.2.2 Best Practices: Toronto, ON, Pass Bikes Safely campaign; San Francisco, CA, Coexist campaign; Boulder, CO, Courtesy is Contagious campaign; Perth, Australia, Cycle Instead program
   
1.3 Educate bicyclists how to ride safely and avoid injury. Bicyclists often endanger themselves and others with unsafe behaviors and by disregarding traffic laws. Focus education on particularly dangerous behaviors, including speeding, failure to stop at red lights, and riding against traffic on busy streets. Coordinate with enforcement efforts (see Chapter 7: Law Enforcement and Crash Analysis; Strategy 3.4).
1.3.1 Performance Measure: Conduct an annual campaign, beginning in 2008, so that 75 percent of surveyed bicyclists can identify the campaign’s message and at least 50 percent say that they will practice the advertised behaviors.
1.3.2 Best Practices: Washington, D.C., Metropolitan Washington Council of Governments, Street Smart campaign; New York, NY, Transportation Alternatives, Give Respect/Get Respect campaign; Chicago, IL, Bicycling Ambassadors; Perth, Australia, Cycle Instead program
   
1.4 Train drivers of commercial vehicles – including taxis, courier vehicles, CTA buses, and trucks – to share the road with bicyclists. Commercial vehicles pose a greater risk of injury to bicyclists, given their more frequent use and, in the cases of buses and trucks, larger size.
1.4.1 Performance Measures: Integrate bicycle safety components into taxi driver and other professional driver education programs by 2008. Reduce the rate of reported incidents and crashes between commercial vehicles and bicycles by 50 percent by 2010.
1.4.2 Best Practices: Chicago, IL, Chicago Transit Authority; Province of Ontario, Ministry of Transportation; San Francisco Bicycle Coalition, CA

Possible Funding

Federal and state transportation programs including the Surface Transportation Program, Illinois Transportation Enhancement Program, and federal traffic safety (Section 402) funds; National Highway Traffic Safety Administration; Federal Transit Administration; Illinois Department of Transportation; City of Chicago; Chicago Transit Authority; American Automobile Association Foundation for Traffic Safety; automotive industry; private sector.

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